As a youngster, I didn’t know what my Dad was talking about, so those words just fell somewhere in the soil of my mind.
The Making of Paul Rene.
Growing up in Detroit, my blue-collar Dad said many times, “Son, I don’t want you to grow up to take a job. I want you to grow up to create a job.”
After high school, I joined the army and rose to officer ranks. Later I studied Industrial Design, which included interning in France. Soon after, Ford Motor hired me as a concept car designer. The pay was good, and a privileged, suburban lifestyle of comfort and ease began.
Abruptly that all changed in 1995 when I attended a lecture urging Black men to take responsibility for our dysfunctional communities. It was there that I heard for the very first time in my life, this profound fact; the ghetto is and continues to be because of brain drain.
Integration and Affirmative Action siphoned the talented 10th from the community – educating and channeling many of the best minds into the corporate and suburban melting pot. The unforeseen effects left the masses of extended families, in inner cities all across America, to aimlessly wander without leadership and organization.
Suddenly realizing that I was apart of the 10%, those childhood words spoken by my father sprung up. Within days, I quit Ford.
Seeking a warmer climate to fulfill my Dad’s assignment, my new bride Renee, and I moved to L.A. Within four months of arriving, I lost in a risky business deal that Renee was opposed to, nearly six figures. All else was taken soon after.
Traumatized, we spent the next seven years reeling. I remember going to the grocery store just after my son was born, with a Ziploc bag full of pennies, nickels, and dimes. Despite the suffering, I was not turning back.
In 2002 however, worsening conditions did force my worn-out family and I to Phoenix, seeking refuge in my in-laws. Although help came, my marriage didn’t survive.
While stocking shelves at Walgreens, I had a chance encounter with an engineering student who had basic woodworking skills. Together we rented a 14’ X 14’ aluminum Cube storage shed, in the impoverished section of west Phoenix. With a few very worn, pawnshop power tools, some held together by duct tape, we intended to make cabinets and furniture as a side hustle, to engage the housing boom that was driving economic growth at that time.
In 2005 Walgreens fired me for refusing a promotion to store manager. Although my family really needed that additional income, that salaried position posed a threat to my side hustle hours. I could not take that job.
But I would take a commission-only, outside design/sales position at California Closets.
We got a break when I met the daughter-in-law of the founder of Bashas’ grocery stores. She wanted solid wood office furniture, but at that time, California Closets only worked in laminates. When I informed her that we just started a woodworking shop, she gave us the job.
Only Divine assistance allowed us to pull off this job because we knew next to nothing about high-end woodworking. We had ten more years of struggle to endure, before becoming skillful at designing unique and emotional custom furniture and cabinets that reflected our client’s personality, values, and functional needs.
Purpose alone kept us going.
Today, Paul Rene is the recipient of numerous design awards and editorials. In 2018, I was named DESIGN ICON by a respected industry trade magazine. In 2019 we received two 1st Place Design Excellence Awards from the American Society of Interior Designers and, named to Scottsdale Modern Luxury’s LUXE LIST for most eclectic furniture.
Moreover, I received an invitation to speak at The Royal Academy of Arts in The Hague, Netherlands. My lecture included the artist’s societal role in expanding consciousness, especially in periods of uncertainty.
I liken my fall and rise to that of the Phoenix. The legendary bird that burns itself every 500 years and then rises from its ashes evolved. I had to taste the bottom for 20 years to develop the necessary empathy for all those left behind – wherever and whoever they are.
I did create that job. And currently, we are exploring ways to start a woodworking apprenticeship and self-actualization program. My mission is to prepare others to follow in my path, enabling them to create a meaningful livable wage manufacturing job for themselves.
A Paul Rene is more than furniture. Our remarkable custom designs are meaningful material expressions that speak of you and your values.