Author Archives: Paul Rene

Customer engagement is key.

We can't take all the credit for the creativity in our work. Our designs express ideas that comes from collaborating with an engaged customer. When the consultation conversation is made safe from judgement of our thoughts, ideas flow one after the other - each refining the last, until a remarkable design comes into view.

The sustainability pitch is dull.

As social entrepreneurs, we find the argument for sustainability lacking THE compelling point. Yes, we are concerned about the ever-increasing intensity of destructive weather. However, the human dimension of this crisis is a greater concern to us. What good does it do to restore the earth and leave its inhabitants to overheat in anger, frustration, and insecurity due to job loss or a lack of means to adequately sustain ourselves and our families? Until were made to see ourselves as the object of the sustainability crisis, instead of the sprouting trees that we often see in advertisements and other forms of public communications, the planet doesn’t have a chance.

Politely, we do not work with everyone – only those with refined tastes for meaningful design, fine art and culture.

No walk-ins, please. The process starts in your home.