Paul Rene Insights
Creative destruction is a process through which something new brings about the demise of whatever existed before it. Does this explain the current flux of worldly affairs? It certainly explains our design philosophy. #thenewfuturelooksbright.
We are not in the cabinet business. We do not design for utility. We design and manufacture art for a strong emotional connection. Our custom furniture and custom cabinets express our client's internal reality - their values, motives and unique perspectives.
The labor pool here is decimated. The trades are no longer exposed to youngsters in high school. Neither do we see artisan or craftsmen on the big or little screen. Making things is just not cool, not attractive to far too many Americans. So what does this mean for the custom consumer, in a booming Phoenix economy? Longer wait times. Fortunately our exciting work is worth the wait.
Traditional and contemporary styling are hot and it appears that these trends are really just getting started. Were all seeking less clutter or visual information. Nothing is more perfect than shaker and flat panel doors, which also come with the added benefit of ease of cleaning. Lights are also everywhere, from the toe kick, to inside the drawers, to being recessed in shelving and counter tops. For Paul Rene, our challenge is to always find something new.
CHOOSING THE RIGHT CUSTOM FURNITURE DESIGN AND MANUFACTURING COMPANY. There are generally two types and they reflect the population as a whole - those that take risks by pushing aesthetic boundaries and those who work within trends or, as known in the design world, those that design and build variations on a trend. Apple Innovates. Samsung, although claiming ‘the next big thing’, offers a good variation of Apple’s innovations. Innovators can do both - push the boundaries and dial back to the trend. The other will struggle to offer a choice. Paul Rene innovates.
CUSTOMER ENGAGEMENT IS KEY: Our team doesn’t like to take credit for the creativity in our work. The freshness in our custom furniture, which expresses a thought or idea, comes from collaboration with an engaged customer. When the consultation conversation is made safe, from the judgement of our thoughts or ideas, we engage. We flow. We inwardly tap into the infinite source of creation, from which all things new originate. We become a conduit to manifest ideas whose time has come. Its mind blowing to experience the metaphysical nature of the collaborative custom design process - ideas flowing one after the other - each refining the last, until a custom design that reflects the custom-er comes into view. Now you know it - the secret sauce - how Paul Rene consistently produces transcendent custom furniture.
As a social entrepreneur, I find the argument for sustainability lacking THE compelling point. Yes, I am concerned about the ever increasing intensity of destructive weather. However, the human dimension of this crisis is a greater concern to me. What good does it do to restore the earth and leave the people who come from it (whose bone is made from the same substance as rock, whose flesh is composed of the same substance as the earth’s vegetation and whose body is 75% water, exactly mirroring the planet’s water to land ratio) to overheat in anger, frustration, and insecurity due to job loss or a lack of means to adequately sustain ourselves and our families? Few care about environmental degradation because we don’t see ourselves in the sustainability picture. When we look at a photo the first person we search for in the picture is ourselves. Until we see ourselves as the object of the sustainability crisis, instead of sprouting trees, polar bears, penguins and other cute animals, often seen in advertisements, product packaging and other forms of public communications, the planet doesn’t have a chance.