As social entrepreneurs, we find the argument for sustainability lacking THE compelling point. Yes, we are concerned about the ever-increasing intensity of destructive weather. However, the human dimension of this crisis is a greater concern to us. What good does it do to restore the earth and leave its inhabitants to overheat in anger, frustration, and insecurity due to job loss or a lack of means to adequately sustain ourselves and our families? Until were made to see ourselves as the object of the sustainability crisis, instead of the sprouting trees that we often see in advertisements and other forms of public communications, the planet doesn’t have a chance.