PHOENIX RISING – The Making of Paul Rene.

 

My story didn’t begin in a studio, or in a design school, or in the glow of success. It started with a sentence spoken to me as a boy by my father:

“Son, I don’t want you to take a job. I want you to create a job.”

I didn’t understand at the time how deeply those words would lodge in my mind. I didn’t know they would become a kind of programming, an assignment written into my spirit that I could not escape even when I desperately wanted to. Only later would I learn that the struggle to fulfill a divine assignment is never optional. It waits for you. It shapes you. It will either form you or break you, and sometimes it does both before it produces anything worthwhile.

Before Paul Rene existed, I was a young Black man from Detroit who fought his way into the world of car design. Ford Motor Company gave me my first lessons in shape language, proportion, and the rhythm of lines. But it also gave me an early taste of emptiness. I felt myself being trained to create objects that responded to markets, not meaning. Something inside me resisted.

So I walked away. And the fall came quickly.

 

Heading to LA to start over in a warm climate, I left behind salary, security, status, and the respect of colleagues. Worse, I dragged my wife, Rene, into the storm with me unintentionally but undeniably. What followed were years I was not prepared for – years no one is ready for. Two decades of financial scarcity, unpredictable setbacks, shame, and gut-deep pain of losing respect, Rene’s, and others who loved me. That terrified me more than the poverty, more than the uncertainty.

 

Furniture Artist Paul Rene
With no place to retreat to, I took a position at Walgreens to catch my breath.
I had made a vow to myself, and breaking it would have meant living the rest of my life as a man who betrayed his own potential.
That fear, the universal fear of becoming a loser in your own eyes, kept me moving forward even when everything around me said stop.
These were my Formation Years. For years, God tightened my means, stripped away excess, and forced me to develop an interior strength I never would have cultivated if life had gone the way I planned. Hardship became my instructor. Failure became a furnace. The blows that should have destroyed me instead carved channels in my character where conviction could finally take root.

And somewhere in that long wilderness, I began to understand that struggle is not a punishment but an appointment. No one, affluent or not, escapes it. 

Every affluent family, somewhere in its lineage, carries the story of a man or woman who endured the unknown, fought through fear, and pushed through the birth canal of circumstance to become the foundation for others. Struggle is an immutable principle. It is the price of consciousness, identity, purpose, and creation.

Worsening circumstances eventually led my worn-out wife and our newborn son to Phoenix, into the arms of Rene’s parents. They bailed us out on condition that I abandon my Dad’s mission and seek stable employment with benefits. I did so while secretly recruiting a crew of Mexican immigrants to create a shop with me.

paul jeffrey furniture maker
If my art has any value, it cannot escape the struggles that shaped me. It must speak of them. It must carry their signature.

I began to design the way life had shaped me through tension and release, through pressure and emergence, through unexpected angles and quiet harmonies. I discovered that wood holds memory. Metal holds conflict. Glass holds truth and exposure. And the human heart recognizes itself in all three.

My language of motion, curves that ascend, forms that lean forward, silhouettes that refuse to sit still, was not learned in school. It was learned through a 20-year process of becoming. Every setback sharpened my eye. Every humiliation refined my sensibilities. Every season of being broke in dollars but rich in faith taught me to see beauty where others saw limitation.

installing hannon-custom-built-in-sculptural-wood-library-
By the time Paul Rene truly emerged, it was no longer just furniture. It was testimony. It was form carrying meaning. It was survival translated into sculpture.

Phoenix became both my city and my metaphor. A place where heat purifies. A place where rebirth isn’t a concept, it’s a requirement. I didn’t rise because I was strong. I rose because there was no choice but to rise. Because purpose pulls a person upward with the same inevitability that gravity pulls downward.

Affluent homeowners, my clients now, often live in beautiful spaces yet still hunger for meaning. They, too, understand struggle, even if their current life seems polished and resolved. They understand the weight of legacy, the pressure to become, the quiet battles fought on the way to achievement. My work resonates with them because it carries the emotional truth that refined them as well.

tutsch buffet hickory by designed by paul rene
Each Paul Rene piece is shaped by all that shaped me. It is not decoration. It is not a trend. It is not something that could be mass-produced or rushed. It is the visible evidence of an invisible journey.
This is my Phoenix Rising story. It’s not a tale of poetic suffering, not a sanitized origin myth, but the honest account of a man who endured what he did not expect, walked toward what he could not see, and created something he could not deny.
From hardship came clarity. From clarity came purpose. From purpose came art.
And from that art came a brand defined not by survival, but by formation, the formation of an artist, the formation of a language, the formation of a company devoted to creating sculptural furniture that reminds us all that the journey of becoming is the most beautiful story we will ever participate in.
From fire came form. From form came meaning. From meaning came Paul Rene.

In 2023, The New York Times named Paul Rene 1 of 9 top Black furniture designers from the African diaspora.

9 top Black Designers in the African Diaspora

In 2022, Paul Rene was named ‘Master of the Southwest’ by Phoenix Home and Garden.

Furniture Artist Paul Rene

In 2021, Paul Rene was 1 of 7 furniture designers nationwide chosen to compete in Ellen DeGeneres’ Next Great Designer series, which streamed on HBO Max.

premium handcrafted furniture branding.

In 2019, Paul Rene received an invitation to speak at The Royal Academy of Arts in The Hague, Netherlands.

Furniture Artist Paul Rene

In 2018,  Paul Rene was named DESIGN ICON by an industry trade magazine.

paul rene awarded design icon

Let’s begin with a conversation. We’ll clarify what matters, then translate it into furniture-as-art for the spaces where life and work unfold. Start your journey today — or call 602.282.3396.